Factors influencing online shopping of Generation Y and Z during COVID-19 in gujarat

Abstract

The world has effectively come to a standstill as a result of the COVID-19, which was brought on by a new corona virus known as SARS-CoV-2. This has an impact on the market, consumer demand, purchasing behaviour, and the global supply chain. The COVID 19 incident is an example of a critical situation that forces people to behave in unusual ways. The entire country was placed under a lockdown to stop the spread of sickness, which had negative effects on the market, the economy, and consumer buying habits for various products. Main objective of this study was effect of COVID-19 on online shopping in generation Y and z. Data for the study was gathered using a Google form questionnaire, and 280 samples were used in the analysis. Data was evaluated using statistical tools like the T-test.