Proposed Motivational Methods to Route Farmers towards Organic Farming

Abstract

This paper charts motivational methods to direct farmers towards organic farming. The analysis has been drawn using secondary data on organizational motivational theories and organic farming method and its benefits. The study explores various motivating factors which influence the farmers to switch from conventional farming to organic farming methods which are sustainable. Factors such as concern for the environment, moral and social responsibility, and economic considerations are studied through a qualitative research method. Agriculture is a field which has undergone constant and rapid changes. Conventional farming practices due to certain deficiencies are paving the way for organic farmers. A factor analysis shows that environmental awareness, bright market prospects, observable economic benefits and health consciousness are the major factors influencing farmers’ decisions on the conversion to organic production. Motivating factors such as profit, health and soil fertility plays an important role when they choose organic farming.