A STUDY ON PERCEPTION AND ATTITUDE OF STUDENTS REGARDING FACTORS WHICH THEY CONSIDER WHILE MAKING SELECTION OF INSTITUTE IN MBA PROGRAMME IN GUJARAT STATE

Abstract

Education is one among the necessary service of human beings. Now a day, MBA is one of the career choices student make to pursue their post graduation studies. The objective of study is to analyze how various factors has influence on the decision of students in selecting institute for master degree. For detail study, the questionnaire was developed and all factors which can affect institute selection decision are divided into eight categories namely, Placement related factors, extra co-curricular activities related factors, infrastructure related factors, student related factors, faculty related factors, academics related factors, advertisement related factors & other factors. Study was carried out by use of factor analysis & means score analysis. The study was undertaken with sample of 150 students. While selecting the institute, placement activities done by the institute, computer lab facility, suggestion from friends and family, career goal of the students, positive word of mouth, experience of the faculty, guidance from the counselor, specialization offered and course provided by the institute, brand name of the institute & geographic location are mostly considered by students.