A STUDY ON CONSUMER SATISFACTION AND THEIR EXPERIENCE TOWARDS SHOPPING MALLS IN MEGA CITIES OF GUJARAT

Abstract

Consumer plays a major role in the market. Only they have power to decide the present condition of the market. In the growing market consumer becomes more aware about their perception towards goods and services available in the market. As there are many suppliers being available in the market, consumers have a wide range of variety to buy and from whom to buy. Shopping today is substantially more than simply buying-it is an affair itself. As time flows consumers are more likely to buy things from shopping malls then from retail outlets. Consumers have different motives to visit the shopping mall. Shopping malls have seen a great growth in India amid with thé previous couple of decades. Vast majority of the shopping mall are with an essential motto of acting like “ONE STOP SHOP” that gives almost all the required products and brands directly from basic need to life products under one roof. This paper inspects the engaging quality elements of shopping malls from the consumer’s point of view, There are numerous malls taken over in this examination which speak on behalf of the Mega cities of Gujarat in geographical manner. In this paper we are going to see consumer satisfaction, their experience towards shopping malls and factor affecting buying behaviour of consumer in mega cities of Gujarat.

Key Words: Shopping Malls, Consumer Satisfaction, Consumer Experience, Consumer Behaviour