An Economic Evaluation of Gujarat Tourism Industry

Abstract

The Indian tourism industry is taking on an important part in the economic growth of many sectors of our economic system by generating employment both for skilled and unskilled labor force, by improving living standard, especially in remote rural areas, foreign exchange earnings, infrastructure development, and boasts the world famous Indian traditional Art and craft.

‘Aavo padharo’, words of welcome in Gujarati language ring true as they consider that Guest is ‘GOD” and the people of Gujarat are expressively friendly, inviting also alluring them to occur once more and again. Culturally rich state, Gujarat has reached a major milestone in tourism, strengthening the state economic system. As a matter of fact, to the greatest extent, the effectiveness of Gujarat tourism marketing is responsible for this extraordinary growth reported in tourist footstep, foreign exchange earnings and growth of tourism infrastructure at the addresses. The objective of research paper is highlighting the growth and preferences of tourism industry in India in the special context of Gujarat. India is also the third largest globally in terms of investment in travel & tourism with an investment of US$ 45.7 billion in 2018, accounting for 5.9 per cent of national investment. During the period of 2019, the hotel and tourism sector attracted around US$ 14.42 billion of FDI, according to the data released by Department for Promotion of Industry and Internal Trade (DPIIT). The Hospitality, the establishment on which the structure of Gujarat tourism constructed, is indigenous to Gujarat. The changing situation from hospitality to leisure, recreation, nature-based ecotourism, environmental, sports etc and so on are the significant highlights, that makes Gujarat is one of the essential goals among different conditions of India outstandingly Rajasthan and Madhya Pradesh.