A study on consumer buying behavior towards OTC products of the pharmaceutical products

Abstract

The purpose of this paper is to find the consumer buying behavior regarding OTC product. Data is collected from the 196 respondents of Ahmadabad city. The descriptive & inferential statistics analysis i.e. chi- square test revealed the relationship between Monthly income-and preferred time interval for buying OTC product and the relation between Education and consumer behavior of the time of normal disease. Also anova test to measure the difference amongst the Education and Past experience, to measure the difference amongst the Education and . Promotional offers, to measure the difference amongst the Education and Advertisement of the product and measure the difference amongst the Education and Recommendations from friend/relatives and Nest for gender wise influence factor to purchasing aTC Product.